Your AAA Network

5 Questions With … Karina De La Cruz

The social media listening specialist celebrates her 15th work anniversary this year.

We often talk about being member-centric, but Karina De La Cruz doesn’t know any other way.

The social media listening specialist has her finger on the pulse of our membership every day, often serving as the voice of the brand when interacting with members on Twitter, Facebook and Instagram. And that customer-service skill set has been finely honed in her nearly 15 years with AAA Northeast.

Karina joined AAA in July 2006 as a membership sales and service counselor, where her bilingual skills came in handy as she spoke with members and prospective members on a daily basis. She then moved up to team lead and training specialist, where she handled more complex member issues, often stepping in to resolve disputes. In October 2018, she was promoted to social media listening specialist.

We recently sat down with Karina to find out about a few of her favorite things, including favorite member comments, and to get her take on what will finally break the internet.

Q: What outdoor activities are you looking forward to the most as the weather warms up?

I am looking forward to de-stressing this summer and spending a lot of time with my family. In particularly, going beach-hopping between Rhode Island and Long Island.


Q: What’s the funniest (or otherwise most memorable) comment you’ve come across while social listening?

The funniest comments overall come from grandparents, who write or send selfies to their grandkids, or at least they think it’s their grandkids, but end up on our wall.

Q: What’s your favorite food to order out? What’s your favorite to cook?

Thai food is my favorite take out! It is flavorful and has the right balance of sweet, sour, salt & spice. My favorite food to cook is Dominican food. I love the smell because it brings me back to my great-grandmother’s kitchen. Also, cooking Dominican food gives me the opportunity to use family recipes and make them my own.


Q: What profession other than your own would you like to attempt? 

I would like to attempt to be a real estate agent because I can be my own boss and the schedule flexibility that comes with it. But most importantly, the personal fulfillment of helping people own their homes.


Q: What will finally break the internet?

Aliens being discovered! The memes will be endless!

 

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