Sierra Barter’s skill as a community builder – as a communicator focused on connecting people and ideas – is redefining how AAA Northeast approaches the internet.
Whether she’s producing a Facebook Live broadcast, or instituting an enterprise-wide program such as the Social Collective, Sierra continues to find new ways to evangelize the brand and position AAA Northeast as a digital leader.
Before joining AAA Northeast, Sierra ran social media at Johnson & Wales University for six years before moving on to Citizens Bank, where she served as an assistant vice president of strategic communications, focused on awards strategy.
Outside of work, Sierra gives back to the community in a variety of ways. She served on Providence Mayor Jorge Elorza’s Millennial Task Force, charged with making Providence more millennial friendly. She also founded The Lady Project, a networking nonprofit she founded that now has over 2,000 members in 15 cities. As if all of that weren’t enough, Sierra also teaches barre and serves as board chair for The Collaborative, an arts organization in Warren, R.I.
But while her professional life moves a million miles an hour, Sierra longs for a time when fashions were simpler …
Q: If you could bring back any fashion trend what would it be?
I would NOT bring back early 2000s fashion, it was the worst! Not looking forward to the day that comes back. I do love the classic “Mad Men”-esque style of the ’50s and ’60s with pencil skirts, full blouses, waist belts and clean lines. I am a fan of classic pieces that withstand the test of trends.
Q: What is your most used emoji?
Definitely a tie between the monkey with his hands over his face, the brunette with her hand up and the smiley face with the hearts! I am a big emoji fan and use them excessively.
Q: If you had to delete all but three apps from your smartphone, which ones would you keep?
I’d keep Poshmark (I’m a big posher), Instagram (my fave social site) and The New York Times or Apple News (I love politics and try to stay on top of it as much as I can).
Q: If you had a boat, what would you name it?
Patricia Jane after my maternal grandma.
Q: How would you spend a million dollars?
After all the boring and responsible stuff like paying off our house and student loans for my husband and me … I’d pay off the student loans for my brothers, go on an amazing vacation (once it’s safe) to Bali or somewhere equally amazing and luxurious, redo my ’50s kitchen and bathroom (which we are planning on doing ourselves, but with a million dollars I’d pay someone to do it!) and donate a chunk to Sojourner House (a domestic violence agency in Providence), Girls on the Run and dog rescues. I’d invest the rest in an investment property and our retirement fund (my friends in Financial Services have taught me well).