gen z travel

Gen Z Travel Trends

Gen Zers are taking to the skies and roads, and they’re on a mission. These travelers (technically ages 12-27 but realistically those who are college age or older) use their personal interests to define their destination wish lists. So, they seek shorter spurts of travel, pursuing self-care, sustainability and local culture, while maximizing their financial budget.

Cady DeBlois, a AAA Northeast travel advisor, helps customers research and book their vacations after they’ve submitted an online inquiry. This is a key tool for Generation Z travelers who have grown up with computers and social media at their fingertips and who need inspiration or more information on a destination, she said, and to book airfare, accommodations and activities.

These are her top Gen Z travel trends and tips for those who want to escape for a little R & R.

Nurturing Self-Care

A lot of Gen Z travel is focused on self-care, mental health and wellness. “Their vacations will be geared toward a spa type of resort or a relaxing getaway, not as much of a party scene,” DeBois said. “For example, Cancun, Mexico. It has the reputation of this big crazy party resort. But a lot of Gen Z … would rather go to Cancun and explore the rain forest areas or stay in a resort that’s eco-friendly and do an excursion to save sea turtles, or something like that. So, it’s a lot more laid back.”

Gen Z travelers are focused on learning about and being immersed in the culture and natural surroundings of their travel destination, rather than lounging on a beach all day. It’s in these moments they find quaint local restaurants and hidden walking trails with a view, a small neighborhood museum, bookstore or cafe, and time to relish in a massage.

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Being Flexible

Flexibility and their willingness to adjust their timing is another character trait of Gen Z, and one that benefits them when it comes time to book travel. “They say, ‘I want to go away, maybe I can go anytime. What is the cheapest day that I could fly out? What is the cheapest length of stay?’” DeBlois said. “I think because they’re so flexible, they are just looking for the best value.”

Budget-Conscious Planning

Gen Z travelers are typically stricter with travel spending and expect their dollar to go further. So, they identify their budget first, which determines how far afield they can voyage, as well as their method of travel, whether plane, train or car. Based on those stipulations, they pinpoint how much time they’ll take and what they want to experience while there, she said.

Many Gen Zers book last-minute trips expecting to get a good deal, but there is limited inventory at that point, DeBlois cautions. If traveling to Europe or Greece, for example, the only airfare available on short notice will be undesirable seats or departure times, which gobble up the budget and force the rest of the trip onto a shoestring. DeBlois suggest planning in advance as best as possible, even for shorter trips.

“A lot more of Gen Z is taking multiple three- to four-night trips throughout the year instead of saving up and going away for a full week,” DeBlois said, because this can be more budget-friendly and easier to plan. “They’re just looking for the best deal.”

gen z travel

Social Media-Inspired but Realistic

One of the biggest barriers for this TikTok generation is seeing destinations on social media that are promoted by an influencer who may have received complimentary accommodations or food — or both. When they realize how much money it actually costs to stay at the five-star resort that the influencer is endorsing, it can be either disappointing if they can’t go, or a huge upset to their finances.

DeBlois finds that Gen Z travelers would rather go where they can afford than stretch themselves too thin.

“At the end of the day, they just want to get away and take a break from their 9-to-5. They don’t want to go into debt to travel,” she said.

Trip Recommendations

“London, Ireland, Iceland — Italy is always huge. Greece is always huge, so that is going to be the splurge just because of the cost of airfare,” DeBlois said. “Another destination that has really been taking off lately is Canada. Specifically, the Banff area near Edmonton, in Alberta. That’s definitely an Instagram-worthy destination. Even Quebec is beautiful. And it’s close enough that from here, you can drive so that’s another way to cut costs.”

For more generation travel trends, check out our article, “How Millennials Like to Travel.

Plan your next vacation with a AAA travel advisor. It’s a free service included with your membership, so take advantage!

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