Advertising with Your AAA

2024 your aaa media kit

Trusted & Valued

Since 1902, motorists across the U.S. have relied on AAA for roadside assistance, travel planning, driver safety and child passenger safety programs. Today, AAA is a federation of affiliated motor clubs with 59 million members nationwide.

Member benefits include access to automotive services, travel planning and resources, discounts and rewards, and insurance and financial services.

About our audience

YourAAA continues to drive new growth with high-quality, authentic content. We’ve earned our customers’ loyalty, and can’t wait to introduce you to them.

Email and Display Metrics

Reach the most engaged members of AAA Northeast through a variety of digital communications with a growing mailing list of over 1.8M subscribers.

Social Metrics

YourAAA is more than a website — it’s a focused community with a variety of channels. Our current social channels include Facebook, Instagram, TikTok, Pinterest and LinkedIn.

EMAIL PACKAGE

High-impact, co-branded package to directly reach
AAA’s largest subscriber audience; drives to custom sponsored content, increasing advertiser engagement rate.

Sponsored Content Article
Dedicated email sent to 1.8M members
Email text ad sent to 1.8M members

SOCIAL PACKAGE

Cost-effective, high-engagement package that drives to custom sponsored content for AAA’s most active audience; built by our strong social following.

Sponsored Content Article
Facebook and Instagram post and story
TikTok reel and Pinterest pin

DISPLAY MEDIA

Sold on a CPM basis, this opportunity is an efficient, low-barrier entry route to reach the AAA consumer base.

Leaderboard placement – 728 x 90 px
Medium rectangle placement – 300 x 250 px

COMPLETE DIGITAL

All-inclusive discounted package featuring all available social, email, and display assets; sold on a monthly basis with discounts available for multiple months.

Social + Email Package + Display Media

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