Journey to Jamaica

Mention Jamaica, and visions of long, sandy shores and palm trees that sway to the sounds of reggae naturally come to mind.

Beyond its iconic beaches, the island is full of mountains, forests and vibrant towns to explore. Here are a few Jamaican attractions that belong on your must-see list, along with AAA-approved hotels for your stay.

Tropical Days Sale!

Book your beach vacation now through April 30 and save up to $200 per booking. Plus, enjoy exclusive AAA member benefits, including a $50 excursion credit and an additional $50 discount.

Jamaica’s Signature Sights

The Bob Marley Museum

Visit the home of reggae legend Bob Marley in Kingston. It’s full of artifacts and memorabilia that tell the story of his life and music. The museum features an 80-seat theater for guests to view some of Markley’s famous performances, a photo gallery, a record shop and a gift shop. At the end of the tour, enjoy Marley-inspired fare at the One Love Café.

Blue Mountain Hike

For the hardy and adventurous, plan a hike up the Blue Mountains, a 9-to-14-mile strenuous round trip. Many people start at 2 a.m., so they can get a good view of the sunrise.

Dunn’s River Falls

A 960-foot-tall natural phenomenon in Ocho Rios, Dunn’s Rivers Falls are constantly renewing themselves due to deposits of travertine, a porous, sedimentary rock. Spend a few hours climbing the falls and relaxing in one of the many pools and lagoons you’ll encounter on your journey through Dunn’s River Falls Park.

Seven Mile Beach

It’s not hard to see why Seven Mile Beach in Negril is one of the most famous beaches in Jamaica. Its long stretch of white sand is bathed by turquoise water, perfect for swimming and snorkeling. You can even enjoy the underwater scene with a tour on a glass-bottom boat. When you are ready to shake off the sand and grab some refreshments, the surrounding area is full of bars and restaurants.

Shopping

Explore traditional craft markets as well as luxury stores, especially in Montego Bay, Ocho Rios and Kingston. Make sure to pick up some world-famous Blue Mountain coffee and authentic jerk spices to perk up your life when you get home.

This Way to Tropical Days

Save up to $200 per booking on beach vacations. Plus, enjoy exclusive AAA member benefits, including a $50 excursion credit and an additional $50 discount.

Book now

Where to Stay

Riu Palace Aquarelle

This all-inclusive resort is located on White Bay Beach in Falmouth and features four outdoor pools and a water park, a wellness center and gym, and a recreation program for younger guests. Multiple dining options are available.

AAA members receive up to $788 in resort coupons if they book by Dec. 22, 2026, for travel by Dec. 23, 2026.

Moon Palace Jamaica

Luxuriate in the amenities of this all-inclusive resort in Ocho Rios. Divide your time between the beach and pools. Non-motorized water sports are free, so take to the sea on a paddle board, kayak or catamaran. You can also hone your surfing skills on the hotel’s wave simulator. When it’s time to eat, choose from elegant or casual dining in Jamaican, Italian and Asian settings.

Every day is a good day when you can choose to swim with dolphins at the resort’s Dolphins Discovery Experience or head out for a tour of some of Jamaica’s most popular locations, including those made famous by James Bond. For an added fee, you can also indulge at the resort’s spa, the largest in Jamaica. 

AAA members receive a $250 resort credit, plus children aged 17 and younger stay, play and eat for free. The resort credit can be applied towards time at the spa, tours, a romantic dinner and other selected services. Offer valid for travel through Dec. 23, 2026.

Sandals® Ochi

An adult-only resort, guests at Sandals® Ochi in Ocho Rios can stay in the middle of the club’s non-stop activity or relax in the more secluded Butler Villas, surrounded by gardens.

Take a dip in one of the many pools or hot tubs or go scuba diving, snorkeling or paddling in the ocean. Landlubbers can play golf, pickleball, tennis and other land sports.

Dining is always an adventure with 16 specialty restaurants offering everything from Northern Italian to Jamaican jerk, and 11 different bars provide endless drink choices and atmospheres.

Guests can save up to 65% on their trip when they book through AAA. Get one free night (based on a seven-night minimum) and earn an instant credit up to $605!

You’ve Read About it — Now Experience It

AAA travel advisors will turn your inspiration into a memorable vacation, providing trusted guidance and exclusive member benefits. Connect with us to learn more.

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Featured image: Moon Palace Dolphin Cove. Courtesy of Moon Palace Jamaica.

Ellen R. Delisio

Ellen is a content producer for AAA Northeast, covering automotive, finance, public affairs and electric vehicle news. She is a former newspaper reporter with experience writing for print and online publications about everything from higher education to sustainability. She recently returned to her native Long Island after living in Connecticut for 20-plus years, and has never met a beach she didn’t like.