AAA Northeast has joined the #StayHome movement, a public awareness campaign led by the Ad Council to help slow the spread of COVID-19.
The program’s roster boasts a growing coalition of industries and associations, including the nation’s major social media platforms, tech companies, media outlets and advertising industry players.
The Ad Council’s ‘#StayHome. Save Lives.’ campaign builds on the success of its #AloneTogether initiative, a social distancing program co-created by MTV and Viacom/CBS to get the word out to younger demographics.
As part of our membership in the campaign, AAA Northeast will update its logo on social media to show the program’s roof icon. We will also promote related public service announcements from the Ad Council on social media.
“By uniting all our voices and platforms in an industry-wide movement to amplify one message with one icon, we will inspire nationwide behavior change that will slow this pandemic,”said Lisa Sherman, president and CEO of the Ad Council. “We’re all in this together as an industry, as a community, and as a country, and we need to do everything we can to get through this crisis together.”
Other brands, media companies and agencies involved in the program include Alliance Residential, Ally Financial, AMC Networks, ATTN, Chef, Effectv (the advertising sales division of Comcast Cable), Facebook, Google/YouTube, GumGum, Habitat for Humanity, IBM, iHeartMedia, Kiosicle, OKCupid, Oreo, Philo, Pinterest, Postmates, Red Tricycle, Reddit, Roku, Rooster Teeth, Scary Mommy, SHE Media, Snapchat, Tastemade, Twitter, Variety, Verizon Media, ViacomCBS, Vice Media Group, Volcom, WarnerMedia and Wattpad.