car design

The Evolution of Car Design

It is not news that cars look very different than they did just a decade or two ago, let alone a century. But it’s easy to take these changes for granted – almost nothing is the same as it was 100 years ago.

But retracing the evolution of car design tells us more than just technological and engineering advancements – there are lessons in history and culture found within the body of a car.

Early 20th Century

The first automobiles were large and box-like, reminiscent of their transportation predecessors – the horse-drawn buggy, minus the horse. Popular was the “runabout” body style that omitted doors, windshield and windows. Even the first Model T cars adopted this look.

Buying a New Car

Tips and tricks to get you through every step of buying a new car, whatever “new” means to you.

Download Now!

Car design has been heavily influenced not just by engineering and technology but also by prevailing styles. For instance, during the roaring ‘20s, cars took on an art deco look, which had become popular due to its perceived opulence. Cars were adorned with curved runner boards, gleaming paint jobs and enamel finishes.

During this time, paved roads became more common across the country. This eliminated the need for large, rugged vehicles that could traverse uneven dirt roads. In turn, cars became longer and sleeker.

evolution of car design
“File:Traction avant.jpg”by Liftarn is licensed under CC BY-SA 3.0cccc-bycc-sa


The 1930s were marred by the Great Depression, but the decade did produce a significant milestone in the evolution of car design. During this time, engineers invented the monocoque, a single-hull chassis. This made cars lighter and more structurally sound. From an aesthetic viewpoint, headlight, runner boards and fenders began to be integrated into the body of the car. This created a sleeker-looking automobile.

evolution of car design
“Kaiser’s Frazer”by Hugo-90 is licensed under CC BY 2.0cccc-by


Commercial car production dropped off significantly during World War II. But just like the Great Depression, the world’s crises didn’t affect the evolution of car design. In a further attempt to integrate all the exterior parts of the car into a single form, pontoon styling came into fruition during and after the war. The look was marked by a bulbous hood, but it completely integrated such aspects as the runner boards, headlights and fenders into a single uninterrupted form. This continuous flow made the car visually cohesive.

During the middle of the century, European manufacturers began producing smaller, more efficient, compact cars (think Mini Cooper, Volkswagen Beetle). It wasn’t long before European and Japanese imports began to flood the American market. They filled a huge gap, as most American manufacturers continued to make larger models.

The 1960s also introduced Americans to muscle cars. These low-cabin, extended hooded vehicles had significant horsepower. For the first time, Americans had fast, loud cars.

The emergence of foreign imports, coupled with the 1973 oil embargo, forced U.S. manufacturers away from the boat-like designs of years prior. American companies started creating their own lines of compact cars that were affordable and efficient.

Just like in the roaring ‘20s, during this time automobiles took on the look of their surroundings. Bold and bright paint jobs were becoming popular and it wasn’t uncommon to see a shag interior.

evolution of car design
(Photo: Courtesy of Porsche)

Modern Car Design

In the 1980s, car design took a decidedly sharp turn toward pragmatism. Safety concerns began to come to the forefront of the conversation. The result was a somewhat boxy, uninspired look. Toward the end of the century, however, engineers were able to design cars that met safety standards but were also aesthetically pleasing – curves, contours and all.

Not even a quarter of the way through the 21st century, and we’ve seen car design break wide open, from the smallest to the largest and everything in between.

There have been many car design styles over the years. What are your favorites? Did you drive any older model cars? Tell us all about it in the comments below!

3 Thoughts on “The Evolution of Car Design

  1. In reference to Hood Ornaments. In addition to hood ornaments serving as attractive identifiers, they also offered some practical advantages. I had many cars with hood ornaments, and a few (Mercuries in particular) that had smaller versions of the hood ornament on the top, leading edge of each front fender. When parallel parking if you visually lined up the hood ornament with the curb you knew that you were close enough to the curb without rubbing your front tire and could park. The hood ornament also gave you a good indication of where the front of you vehicle ended which was helpful when approaching an object or another car. The hood ornament was easily detached; just a few bolts. You could buy or order custom hood ornaments, like the initials of your name
    or some other figure to attach to your car. Unlike todays cars with their dramatically down sloping front, when you can not judge where the plastic “bumper” ends, hood ornaments served as a most important device.

Leave A Comment

Comments are subject to moderation and may or may not be published at the editor’s discretion. Only comments that are relevant to the article and add value to the Your AAA community will be considered. Comments may be edited for clarity and length.


Subscribe to Your AAA Newsletter

Sign up and receive updates for all of the latest articles on automotive, travel, money, lifestyle and so much more!